Vous pouvez utiliser le marqueur content_targeting cue point in a TAP flight to target specific live streaming content via metadata (cart triggers/cue points). A typical use-case for content targeting cue points is to create a flight in TAP that targets a live streaming show via content tag for mid-roll ads.
Voir également :
For livestream, the process described here only works for mid-roll and pre-roll ads. For podcasts, it works for pre-rolls, mid-rolls, or post-rolls. See Target a Livestream Show and its Podcast with a Single Flight.
Les marqueurs contenant les informations appropriées doivent être déclenchés à partir du RAS. You can use existing triggers or create new ones. The important thing is that the triggers are caught and mapped to a Triton cue point, either via Triton Digital's RAS Adapter in Station Manager or via your own STWCue integration. Ces déclencheurs sont ensuite mis en correspondance avec les marqueurs content_targeting cue points, which are targetable as Content Tags in TAP.
The objective is to use a content_targeting cue point to identify content so that TAP sends eligible targeted ads. The cue point identifies a specific show, or a topic in a talk show, or even the host of the show. Triton then inserts ads during that show's breaks. À la fin de l'émission, vous effacez le ciblage du contenu de l'émission en envoyant soit un marqueur content_targeting vide, soit un nouveau marqueur content_targeting qui cible l'émission suivante.
Remarques relatives à l’utilisation
Il est préférable d'envoyer les marqueurs
content_targetingavant une pause publicitaire, afin que le serveur de streaming puisse alimenter la file d'attente au préalable.When the Triton streaming server receives a new
content_targetingcue point, the ads from the previouscontent_targetingcue point that are still in the queue are flushed, and the streaming server requests a new set of ads from the ad server.Le
content_tagsest limitée à 512 caractères.Content tags can use uppercase or lowercase letters, but TAP normalizes them to lowercase. For best results, use lowercase in RAS Adapter, even though this is not strictly necessary.
Spaces are not allowed in content tags.
Cette fonctionnalité est destinée à cibler des programmes, des animateurs et des sujets généraux, et ne doit pas être mise à jour plus d'une fois par heure.
This feature is not intended for minute-by-minute targeting of every phone-in guest, or keywords scraped from live conversation, etc.
The flight's ads are not guaranteed to play. They still compete with other ads that are eligible to play during that show.
Before You Start
This feature requires your radio automation system (RAS) to be properly set up, as described below, and RAS Adapter to be configured to work with that setup. The targeting is based on specific content tags described in the Triton Digital STWCue Metadata Dictionary.
Also, you need good knowledge of your radio automation system (RAS) and Triton's RAS Adapter in Station Manager. Please consult your Triton Digital Client Success Manager or Solutions Specialist before implementing this feature.
Step 1: RAS Setup
In your RAS, identify the show with a trigger or tag such as blorkmorning. Cette balise fonctionnera pour les programmes non synchronisés ainsi que pour les programmes synchronisés sur plusieurs stations et fuseaux horaires, à condition que le RAS de chaque station envoie la balise avant ou pendant l'émission, et l'efface une fois celle-ci terminée.
La configuration du RAS est spécifique au type de RAS que vous utilisez. The important thing is that the shows you want to target should have an identifiable content tag, such as blorkmorning pour le Blork Morning Show. Vous pouvez également cibler les animateurs et même les invités, à condition qu'ils disposent de balises de contenu identifiables.
Step 2: RAS Adapter Setup
Configure the content targeting tag in a RAS Adapter. Vous pouvez également utiliser votre propre système d'intégration STWCue.
In Station Manager Client, create a content targeting chain mapping that translates the metadata from your RAS and translates it into the content_targeting cue point type. The content tag in RAS Adapter needs to be an exact character match to the content tag used in TAP, so create tags that are easy to identify and easy to enter without typographical errors.
Les éléments de correspondance requis sont indiqués ci-dessous :
stw_mount: the station being targetedstw_type:content_targetingstw_cache:truecontent_tags: content targeting tags, comma-separated if more than one
Your chain should look something like this:
Voici un exemple de marqueur de ciblage de contenu correctement formulé, ciblant la balise blorkmorning tag on the BLORK_FM station:
<stwcue xmlns:xsi="<http://www.w3.org/2001/XMLSchema-instance"> xmlns:xsd="<http://www.w3.org/2001/XMLSchema"> version="1" xmlns="<http://www.streamtheworld.com/metadata/stwcue-1.0">>
<mount>BLORK_FM</mount>
<cuepoint type="content_targeting" cache="true">
<attributes>
<attribute name="content_tags">blorkmorning</attribute>
</attributes>
</cuepoint>
</stwcue>Vous pouvez également envoyer une série de balises de contenu à l’aide d’une liste séparée par des virgules. Par exemple :
<attribute name="content_tags">blorkmorning,blorkafternoon,blorkevening</attribute>
Clear the Tag
At the end of the targeted show, you can clear the tag by sending a content targeting cue point with an empty attribute, such as:
<stwcue xmlns:xsi="<http://www.w3.org/2001/XMLSchema-instance"> xmlns:xsd="<http://www.w3.org/2001/XMLSchema"> version="1" xmlns="<http://www.streamtheworld.com/metadata/stwcue-1.0">>
<mount>BLORK_FM</mount>
<cuepoint type="content_targeting" cache="true">
<attributes>
<attribute name="content_tags"></attribute>
</attributes>
</cuepoint>
</stwcue>Step 3: TAP Flight Setup
In TAP, set the flight up with a content targeting rule that targets the station and the content tag. Dans notre exemple, il s’agit de « Blork FM » et « blorkmorning ». Create a flight with Content targeting for Station and Content tag.
Target a Livestream Show and its Podcast with a Single Flight
An interesting use-case for content-targeting cue points is to create a flight in TAP that targets both a live streaming show via content tag and the podcast version of the show, via the podcast name. Voici la marche à suivre, illustrée par l'exemple de l'émission en direct et du podcast « Blork Morning Show » :
Configurez la balise de contenu dans votre RAS et votre adaptateur RAS comme décrit ci-dessus.
In TAP, set the flight up with the following Content targeting rules:
An AND rule specifies Station and Content tag. Dans notre exemple, il s’agit de « Blork FM » et de
blorkmorning.An OR rule set that targets the specific podcast you want to target. Dans notre exemple, il s’agit de « Blork Morning Podcast ».
(Optional) In the flight, select the Position as pre-roll, mid-roll, and post-roll.
Result: a single flight targets both the live show whenever it's playing and the podcast of that show. Pour la diffusion en direct, seules les annonces insérées pendant l'émission seront diffusés. For podcast, all content types will work.
