How Time Targeting Affects Flight Delivery

When you apply time targeting to a campaign, the Triton ad server calculates how many days in the flight are actually eligible for delivery. The number of eligible days directly affects how impressions are paced over the course of the campaign. The ad server then calculates a daily delivery target, which it uses to base the pace of impressions to deliver.

Voir également :

• Conseils pour l’utilisation du rythme dans TAP

• Créer une vague 

• Panneau d'aperçu des vagues

• Programmation de plusieurs contenus créatifs dans une même vague

Calculating Eligible Days

For example, you create a flight with these settings:

• Start date: 2025/08/22

• End date: 2025/08/31

• Time targeting: Exclude Saturday and Sunday

In this case:

• The total flight duration is 10 calendar days.

• Time targeting removes weekend days from delivery.

• That leaves 6 eligible days for ad delivery.

Calculating Pacing

Once the ad server has the number of eligible days, it then divides it by flight’s goal to give a daily delivery target. The ad server bases the actual pacing of ad delivery from the daily delivery target. This ensures that the ad server delivers impressions only on the days you’ve targeted while still meeting the flight’s goal.

Keep in mind that your daily delivery target will increase to meet the goal if you use aggressive time targeting by choosing limited days or hours.

For example, if your goal is 60,000 impressions:

• Eligible days = 6

• Daily delivery target = 60,000 / 6 = 10,000 impressions/day

The ad server then uses your flight’s Pacing setting to adjust the actual rate of delivery.