Notes sur les transactions relatives aux plateformes de demande

Follow these notes to get the most out of your TAP Programmatic deals with your demand partner.

AdsWizz

Auction Type must be set to First Price.

Bidswitch

For deals that use a DSP (demand side platform) that operates through Bidswitch, you must also specify the Bidswitch seat ID of the DSP. When creating or editing a deal with Bidswitch as the demand platform, you can see the available Bidswitch seat IDs in Libellé, ci-dessous Demand Platform.

DV360

As of July 24, 2023, new TAP Programmatic deals with Google DV360 (Display & Video 360) as DSP, and updates to them, are automatically pushed into DV360. Deals are directly exposed to DV360 buyers, as specified by the deal's Seat ID, for direct inclusion in their campaigns without the buyer having to manually set up the deal in DV360.

DV360 deals created before July 24 are not automatically synced and will need to be manually updated to DV360 if they are modified.

Note that DV360 does not allow floor changes after a deal has been pushed into their system. Pour modifier le plancher d’une offre, une nouvelle offre doit être créée et approuvée par l’acheteur.

Le prix plancher pour les offres DV360 ne peut pas être 0. Il doit être de 0,01 $ ou plus.

Magnite and SpringServe

Auction Type can only be set to First Price.

After creating a deal in TAP Progfammatic, please contact Triton Digital to replicate it in Magnite. You must provide this information:

• Whether or not the deal is for Magnite Direct Connect.

• The Magnite seat ID of the DSP (demand side platform) that you are dealing with.

The Trade Desk

As of February 5, 2026 at  12:00 a.m. UTC, TAP Programmatic automatically syncs new deals, and updates to these new deals, with The Trade Desk. The Trade Desk notifies buyers when a new deal is created, which they can activate in The Trade Desk.

Remarque 

Deals created before February 5, 2026 are not automatically sync’d and do not require a specific seat ID.

Maximum Duration

The duration between the Start date and End date of a TAP Programmatic deal for The Trade Desk must not exceed two years. If your deal is more than two years, you will see an error in your deal under Deal synchronization: “Unable to sync - The difference between flight end date and start date exceeds maximum allowed length“.

Specify a Specific Buyer in The Trade Desk

To specify a specific buyer from The Trade Desk, you must enter their The Trade Desk Seat ID in Specific seat when creating a deal in TAP Programmatic.

To Address The Trade Desk Marketplace

To allow any buyer in The Trade Desk to bid on your TAP Programmatic deal:

• Set the Specific seat to 1.

• In Advanced, check Ignore bidder seat.

Xandr