Omny Studio collects metrics about your podcast downloads.
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You can view download analytics at a few levels:
Organization analytics: For multiple programs, with stats for every episode of every program. Example: a large podcast network or radio station.
Network analytics: The same metrics as Organization analytics for the programs assigned to a network.
Program analytics: Stats for every clip in a program. Use this view to get downloads by playlist.
Clip > Analytics: Metrics for a clip.
You can change the date range for your download analytics by selecting dates manually or selecting pre-set date ranges. Download analytics are in your local timezone. There may be some discrepancies for a date range crossing a daylight savings change.
Mesures
Each section in Omny Studio analytics is laid out in the same basic format. Here is a breakdown of what each section means.
Clip downloads during period
The total number of downloads for every piece of audio in the selected area (organization, program, playlist or single clip).
Estimation du nombre d’auditeurs uniques
An estimated number of unique users who downloaded for the selected time period (up to a maximum of 31 days). Il s’agit d’une mesure IAB qui mesure les combinaisons uniques d’agent utilisateur et d’adresse IP. For details, see Estimated Unique Listeners.
Most downloaded
A list of all the audio at the level of the organization, network, or program you are viewing analytics for showing the download number for each clip. By default this list is arranged from highest to lowest, but you can change it to lowest to highest by clicking the arrow next to Downloads. This is not available in Clip > Analytics.
Playback destinations
How the clip was listened to. Les méthodes les plus courantes sont le flux de podcast et un widget de site Web intégré.
In the Sources tab, Direct MP3 includes any download that we were not able to categorize. Ces téléchargements proviennent généralement d’applications personnalisées ou d’intégrations qui utilisent les API d’Omny Studio pour récupérer l’URL de téléchargement audio.
In the Embed Sites tab, N/A includes all websites which Omny Studio is not able to identify, whether due to browser or site security/privacy reasons.
Applications
Which apps or directories have been used to listen to your content. Il est particulièrement utile de le savoir car vous pouvez organiser votre contenu en fonction des plateformes les plus populaires parmi vos auditeurs. Par exemple, si vous envisagez de créer une application mobile pour votre réseau, vous pourrez voir quel pourcentage de vos auditeurs utilisent Android ou iOS.
Plateformes
Which operating systems were used.
Appareils
What specific devices listeners are using. De telles données sur les auditeurs sont particulièrement utiles lorsque vous abordez des annonceurs publicitaires ou des sponsors pour votre podcast.
Type d'appareil
What kind of devices were used, for example, mobile, desktop or smart speakers.
Géographie
Where in the world people have listened to your content, displayed by country in order of highest to lowest number of listens. Cliquez sur le pays pour voir la répartition du nombre d’écoutes par ville.
Mesure de l’analyse d’une émssion partagée
Omny Studio measures download analytics of shared clips differently:
Clip > Analytics: Includes downloads from all programs and playlists that use the shared clip.
Program analytics: Includes downloads of shared clips from any playlist in the program.